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Principles of Integrated Marketing Communications : An Evidence-Based Approach by Lawrence Ang (2021, Trade Paperback)
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Marketing in the digital age poses major challenges for traditional and established practices of communication. It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations.
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About this product
Product Identifiers
PublisherCambridge University Press
ISBN-101108703119
ISBN-139781108703116
eBay Product ID (ePID)18046606805
Product Key Features
Number of Pages476 Pages
Publication NamePrinciples of Integrated Marketing Communications : an Evidence-Based Approach
LanguageEnglish
SubjectMarketing / General, Commerce
Publication Year2021
TypeTextbook
Subject AreaBusiness & Economics
AuthorLawrence Ang
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight37.4 oz.
Item Length10 in
Item Width7.5 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
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