Picture 1 of 1

Stock photo

FAST SHIP Marketing Management Global Ed 16Ed By Philip Kotler, Kevin Keller - Picture 1 of 1

Marketing Management by Kevin Keller, Philip Kotler and Alexander Chernev (2021, Hardcover)

dunkin_bookstore (37099)

99.5% positive Feedback

Price:

US $55.90

Approximately£41.40

+ $23.78 postage

Estimated delivery Mon, 1 Sep - Tue, 9 Sep

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

INTERNATIONAL GLOBAL EDITION. § Not for Sale in United States may be printed on the Front Cover of the book or at the Back of the book. DIFFERENT ISBN NUMBER AND COVER PAGE THAN US EDITION. § Actual cover image is shown above.

About this product

Product Identifiers

PublisherPearson Education

ISBN-100135887151

ISBN-139780135887158

eBay Product ID (ePID)18050032018

Product Key Features

Edition16

Publication Year2021

Book TitleMarketing Management

TopicCommerce

Number of Pages608 Pages

LanguageEnglish

GenreBusiness & Economics

AuthorKevin Keller, Philip Kotler, Alexander Chernev

FormatHardcover

Additional Product Features

LCCN2021-016494

Dewey Edition23

Dewey Decimal658.8

Table Of ContentPART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A WINNING MARKETING STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Proposition and Positioning PART 4: DESIGNING VALUE Designing and Managing Products Designing and Managing Services Building Strong Brands Managing Pricing and Sales Promotions PART 5: COMMUNICATING VALUE Managing Marketing Communications Designing an Integrated Marketing Campaign in the Digital Age Personal Selling and Direct Marketing PART 6: DELIVERING VALUE Designing and Managing Distribution Channels Managing Retailing PART 7: MANAGING GROWTH Driving Growth in Competitive Markets Developing New Market Offerings Building Customer Loyalty Tapping into Global Markets Socially Responsible Marketing

SynopsisThis print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

LC Classification NumberHF5415.13.K64 2022