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Search Marketing : A Strategic Approach to SEO and SEM by Kelly Cutler (2023, Hardcover)

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Search Marketing: A Strategic Approach to SEO and SEM by Cutler, Kelly [Hardcover]

About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-101398612820

ISBN-139781398612822

eBay Product ID (ePID)18058806540

Product Key Features

Number of Pages312 Pages

Publication NameSearch Marketing : a Strategic Approach to Seo and Sem

LanguageEnglish

SubjectE-Commerce / Internet Marketing, Commerce, Advertising & Promotion

Publication Year2023

TypeTextbook

AuthorKelly Cutler

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight22.4 Oz

Item Length9.5 in

Item Width6.5 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2023-948918

Dewey Edition23

Reviews Kelly Cutler 's innovative Three-Pronged approach offers a fresh perspective on SEO. Her book serves as a valuable guide, providing essential foundations for a comprehensive and effective SEO strategy suitable for experts and newcomers alike. It's a must-read for anyone looking to understand the art and science of digital marketing., In Search Marketing , marketing expert Kelly Cutler unveils a groundbreaking guide that will transform the way you navigate the digital landscape. Whether you're a seasoned marketer or just dipping your toes into the world of search marketing, this book is your go-to resource for mastering the art of SEO and SEM., Kelly Cutler has masterfully crafted a comprehensive guide that demystifies the multifaceted world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Her expertise shines through as she breaks down the intricate strategies and techniques that drive online success in this space. This book is a must-read for entrepreneurs, marketers and business owners looking to maximize their online visibility and drive results. , Kelly Cutler 's Search Marketing is the new must-read guide for all marketers. Search marketing remains the strongest results-driver of all digital marketing strategies. Kelly distills the complexity of SEO and SEM as only a successful veteran entrepreneur of the dot com boom turned highly respected digital marketing professor at one of the country's top universities could. This book truly cements her guru status., Cutler's expertise in search marketing shines through every page of this thoughtful and practical guide to search marketing. This is a book that will help marketers at all levels think strategically about how to apply search to profitably grow their businesses, get the most out of their search marketing spend and enrich their customer interactions. Cutler's writing brings the same energy, enthusiasm and passion to this subject as she does to the classroom and readers will surely be the beneficiaries., From beginning steps to full integration, Kelly unmasks the mystery of the digital marketing sphere. Using her detailed map of SEO and SEM, she gives you a blueprint to develop your strategy seamlessly. Kelly, being an entrepreneur and a professor, is the insider you have been looking for., Cutler injects her engaging and effective teaching style by starting each chapter with clear objectives and key results you can expect to achieve by implementing these best practices in your organization today. You'll leave each chapter empowered with confidence and knowledge to incrementally improve your Search Marketing strategy and drive key business results., Whether you have been around since the early days or are brand new to search marketing, Kelly offers fresh perspectives, tactical tools and real-world examples to help you better optimize SEO and SEM strategies and stay one step ahead of the latest trends., Kelly Cutler has been my go-to expert for all things SEO for 15 years and she's finally sharing her knowledge with the world in this book. A must-read for both SEO newbies and experts looking to fine-tune their craft., In essence, this book is a distillation of everything one would need to plunge headfirst into the world of SEO and SEM. It doesn't merely instruct; it guides you through the process with an ease that makes learning not only straightforward but also empowering. For marketers who have longed for an accessible, all-in-one package to truly comprehend and master the dynamics of SEO and SEM, your pursuit ends here. With this book, you'll find yourself not just understanding but confidently leading your business's digital marketing efforts. In the world of digital marketing, this book is not just an accessory; it's a necessity.

IllustratedYes

Dewey Decimal658.872

Table Of Content* Section - 01: The fundamentals of search; ** Chapter - 01: An overview of search; * Section - 02: SEO; ** Chapter - 02: Search engines and web traffic ; ** Chapter - 03: The Functionality of SEO; ** Chapter - 04: A Winning SEO Framework; ** Chapter - 05: Publishing SEO-friendly Content; ** Chapter - 06: Measuring Successful SEO Outcomes; * Section - 03: SEM; ** Chapter - 07: Overview of SEM; ** Chapter - 08: Successful SEM Campaigns; ** Chapter - 09: Refreshing the SEM Approach; ** Chapter - 10: Advanced Techniques to Measure and Optimize a Campaign; * Section - 04: Conclusion; ** Chapter - 11: Working together with SEO and SEM; ** Chapter - 12: The Future of Search Marketing;

SynopsisEnhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM)., Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler . Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

LC Classification NumberHF5415.1265