Marketing Skills in Practice : Developing a Successful Marketing Career by Linda Barkas and Yvonne Dixon-Todd (2023, Hardcover)

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Divided into four core sections, th begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing.

About this product

Product Identifiers

PublisherRoutledge

ISBN-101032429747

ISBN-139781032429748

eBay Product ID (ePID)18062156571

Product Key Features

Book TitleMarketing Skills in Practice : Developing a Successful Marketing Career

Publication Year2023

TopicCommerce

Number of Pages158 Pages

LanguageEnglish

IllustratorYes

GenreBusiness & Economics

AuthorLinda Barkas, Yvonne Dixon-Todd

FormatHardcover

Additional Product Features

LCCN2023-028268

Dewey Edition23/eng/20230717

Dewey Decimal658.8007

SynopsisBased around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their professional identity, as well as key skills required by employers.

LC Classification NumberHF5415.35.B37 2024