Routledge Research in Digital Media and Culture in Asia Ser.: Douyin, TikTok and China's Online Screen Industry : The Rise of Short-Video Platforms by Chunmeizi Su (2024, Trade Paperback)

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And why TikTok?. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China.

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Product Identifiers

PublisherTaylor & Francis Group
ISBN-101032198303
ISBN-139781032198309
eBay Product ID (ePID)18083141876

Product Key Features

Number of Pages144 Pages
Publication Year2024
Subject AreaSocial Science
SubjectMedia Studies
FormatTrade Paperback
TypeTextbook
SeriesRoutledge Research in Digital Media and Culture in Asia Ser.
AuthorChunmeizi Su
LanguageEnglish
Publication NameDouyin, Tiktok and China's Online Screen Industry : the Rise of Short-Video Platforms

Dimensions

Item Length9.2 in
Item Weight10.7 oz.
Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

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