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Father of Spin : Edward L. Bernays and the Birth of Public Relations by Larry Tye (2002, Trade Paperback)

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This book provides an in-depth look at the life of Edward L. Bernays, the father of modern public relations. Through captivating storytelling, the author Larry Tye brings to light the unique methods Bernays used to shape public opinion and influence political decisions. The reader will find themselves transported to a time where advertising was in its infancy and the power of persuasion was just being realized. With a focus on Bernays' impact on the world of business and politics, this book is a must-read for anyone interested in the history of public relations.

About this product

Product Identifiers

PublisherPicador
ISBN-100805067892
ISBN-139780805067897
eBay Product ID (ePID)1856373

Product Key Features

Book TitleFather of Spin : Edward L. Bernays and the Birth of Public Relations
Number of Pages304 Pages
LanguageEnglish
Publication Year2002
TopicPublic Relations, Consulting, General, Political
IllustratorYes
GenreBiography & Autobiography, Business & Economics
AuthorLarry Tye
FormatTrade Paperback

Dimensions

Item Height0.7 in
Item Weight13.8 Oz
Item Length8.5 in
Item Width5.5 in

Additional Product Features

Intended AudienceTrade
LCCN2001-024223
TitleLeadingThe
Dewey Edition21
Reviews"[Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers."--The New York Times "A remarkable look at the spinmeister who helped to invent public relations . . . candid and enlightening."--Kirkus Reviews "The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize."--The Boston Sunday Globe, The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize., A remarkable look at the spinmeister who helped to invent public relations . . . candid and enlightening., "[Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers."- -The New York Times "A remarkable look at the spinmeister who helped to invent public relations . . . candid and enlightening."- -Kirkus Reviews " The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize."-- The Boston Sunday Globe, "[Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers." -- The New York Times "A remarkable look at the spinmeister who helped to invent public relations . . . candid and enlightening." -- Kirkus Reviews " The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize." -- The Boston Sunday Globe
Dewey Decimal659.2
Edition DescriptionReprint,Revised edition
SynopsisThe Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
LC Classification NumberHD59.6.U6T94 2001

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  • by denniemb_0
    11 Aug, 2020

    Overpaid for this one.

    There was writing and underlining all through the book. This book's condition should have been rated "Acceptable."

    Verified purchase: YesCondition: Pre-owned

  • by richa.kem
    02 Nov, 2023

    accurate!

    Good read for history buffs.

    Verified purchase: YesCondition: Pre-owned

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