I purchased this shade and lipstick in 2008 for my wedding. I've used it ever since. It stays on even after eating and talking. Really stains and lasts almost all day. Has a built in gloss.
I used the same name and number from the Maybelline lipstick I had previously bought in a retail store. Although this product had the same name and number, if you compared the two lipsticks- they were not the same shades.