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Experience Maps Journey Maps Service Blueprints Empathy Maps by Robert A. Curedale (2016, Trade Paperback)

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Experience Maps Journey Maps Service Blueprints Empathy Maps by Curedale, Robert A., ISBN 194080521X, ISBN-13 9781940805214, Brand New, Free shipping in the US

About this product

Product Identifiers

PublisherDesign Community College Inc.

ISBN-10194080521X

ISBN-139781940805214

eBay Product ID (ePID)19038717979

Product Key Features

Educational LevelAdult & Further Education

Number of Pages402 Pages

Publication NameExperience Maps Journey Maps Service Blueprints Empathy Maps

LanguageEnglish

SubjectGeneral

Publication Year2016

TypeTextbook

Subject AreaEducation

AuthorRobert A. Curedale

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight24.1 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceAdult Education

SynopsisIn this book are described the most powerful tools available to craft a superior experiences for your customers and end users. These powerful and flexible methods are collectively known as experience maps. In the 20th-century product styling like advertising was about making people want things. These maps are a response to the realization that it is more efficient and successful to make products, services, and experiences that people want and need. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. Through applying these methods organizations can deliver a more compelling and valuable experience. Mapping builds consensus across your organization with stakeholders, to positively impact your entire organization and your bottom line. These methods are core strategic tools and I believe will become required skills for every working designer and manager.