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Product Information
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.Product Identifiers
PublisherCengage Learning, Inc
ISBN-139780357039236
eBay Product ID (ePID)19046373199
Product Key Features
SubjectMarketing
Publication Year2018
Publication NameMarketing Strategy
LanguageEnglish
TypeTextbook
AuthorO.C. Ferrell
FormatPaperback
Dimensions
Item Height275 mm
Item Weight1293 g
Item Width218 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorO.C. Ferrell
