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Mobile Marketing Management : Case Studies from Successful Practices by Hongbing Hua (2019, Hardcover)
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ISBN-13: 9780367142469, 978-0367142469. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs. Case Studies from Successful Practices.
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About this product
Product Identifiers
PublisherProductivity Press
ISBN-100367142465
ISBN-139780367142469
eBay Product ID (ePID)19046526518
Product Key Features
Subject AreaTechnology & Engineering, Business & Economics
Publication NameMobile Marketing Management : Case Studies from Successful Practices
SubjectMobile & Wireless Communications, Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing, Management
Publication Year2019
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorHongbing Hua
Number of Pages444 Pages
Dimensions
Item Length11 in
Item Weight53 oz.
Item Width8.2 in
Additional Product Features
Intended AudienceScholarly & Professional
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