Routledge Library Editions: Industrial Economics Ser.: Pricing in Business by Douglas Hague (2019, Trade Paperback)
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This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
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About this product
Product Identifiers
PublisherRoutledge
ISBN-100815370458
ISBN-139780815370451
eBay Product ID (ePID)19046560528
Product Key Features
Number of Pages334 Pages
LanguageEnglish
Publication NamePricing in Business
SubjectMarketing / General, General
Publication Year2019
TypeTextbook
Subject AreaBusiness & Economics
AuthorDouglas Hague
SeriesRoutledge Library Editions: Industrial Economics Ser.
FormatTrade Paperback
Dimensions
Item Length9.2 in
Item Width6.2 in
Additional Product Features
Intended AudienceCollege Audience
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