Buyer Personas, Revised and Expanded : Gain Deep Insight into Your Customers' Buying Decisions and Win More Business by Adele Revella and Jim Kraus (2024, Hardcover)

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Publisher John Wiley & Sons Inc. Publication Date 2024-07-22. Replaces 9781118961506. DEWEY 658.83. Audience Professional & Vocational. Edition 2nd. Place of Publication New York. Table of Contents.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101394236336
ISBN-139781394236336
eBay Product ID (ePID)19081895818

Product Key Features

Number of Pages240 Pages
LanguageEnglish
FormatHardcover
TopicSales & Selling / Management, Customer Relations, Commerce, Marketing / Direct
Edition2
AuthorAdele Revella, Jim Kraus
GenreBusiness & Economics
Publication Year2024
Book TitleBuyer Personas, Revised and Expanded : Gain Deep Insight into Your Customers' Buying Decisions and Win More Business

Dimensions

Item Height1.2 in
Item Weight14.4 oz.
Item Width6.3 in
Item Length9.1 in

Additional Product Features

Intended AudienceTrade

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