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Under the Radar : Starting Your Net Business Without Venture Capital by Arnold Kling (2001, Hardcover)
Better World Books (2765205)
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About this product
Product Identifiers
PublisherPerseus Books Group
ISBN-100738204684
ISBN-139780738204680
eBay Product ID (ePID)1931794
Product Key Features
Book TitleUnder the Radar : Starting Your Net Business Without Venture Capital
Number of Pages272 Pages
LanguageEnglish
TopicGeneral, Corporate Finance / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2001
GenreBusiness & Economics
AuthorArnold Kling
FormatHardcover
Dimensions
Item Weight0 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2003-277905
Dewey Edition22
Dewey Decimal658.8/72/0681
SynopsisUnder the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the NASDAQ bubble burst. In this distinctive and timely book, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. You will meet Mike Covel, whose Homepharmacy.com earned profits while venture-backed competitors wasted millions of dollars; Michaela Conley, who used her knowledge of the health care promotions field to make hpcareer.net a successful niche employment site; Trevor Cornwell, whose Skyjet.com aggregated the fragmented charter jet industry into a virtual "on-demand" airline. These are some of the "millionaires next door" of the Internet industry. They did not hire public relations firms to concoct front-page stories for the business media. They did not waste time trying to woo venture capitalists, who have their eye on billion-dollar jackpots. Instead, they combined low-cost Internet technology with proven business strategies, and successfully launched grounded and profitable companies. In Under the Radar, Kling shares with you their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise -- from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will help you to confront the most common challenges that you face and guide you to building solid Internet businesses of lasting value. Book jacket., An entrepreneur and Internet millionaire tells us how he and many others like him are doing business "under the radar", Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet.Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for $85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate "under the radar."
LC Classification NumberHF5548.32.K58 2001
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