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Tested Advertising Methods by John Caples (1980, Trade Paperback)

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A legend in advertising for more than 60 years, John Capless classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Product Identifiers

PublisherPrentice Hall PTR
ISBN-100139068910
ISBN-139780139068911
eBay Product ID (ePID)1965076

Product Key Features

Edition4
Publication Year1980
TopicAdvertising & Promotion
Book TitleTested Advertising Methods
Number of Pages318 Pages
LanguageEnglish
GenreBusiness & Economics
AuthorJohn Caples
FormatTrade Paperback

Additional Product Features

Dewey Edition21
Dewey Decimal659.132

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item 1 Tested Advertising Methods, 4th Edition by Caples, John
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item 2 Tested Advertising Methods - 9780139068911, paperback, John Caples
£12.12
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Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
item 3 Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
£23.15
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TESTED ADVERTISING METHODS By John Caples
item 4 TESTED ADVERTISING METHODS By John Caples
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Tested Advertising Methods
item 5 Tested Advertising Methods
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Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
item 6 Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
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Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
item 7 Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
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Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
item 8 Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
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Tested Advertising Methods [Paperback] John Caples
item 9 Tested Advertising Methods [Paperback] John Caples
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Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
item 10 Tested Advertising Methods, 4th Edition (Rev Ed) by Caples, John
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Tested Advertising Methods, 4th Edition by Caples, John
item 11 Tested Advertising Methods, 4th Edition by Caples, John
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Tested Advertising Methods, 4th Edition by Caples, John
item 12 Tested Advertising Methods, 4th Edition by Caples, John
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item 13 Tested Advertising Methods, 4th Edition by Caples, John
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  • by tiki-jim
    07 Jul, 2021

    Great book.

    Good information; will help any advertiser.

    Verified purchase: YesCondition: Pre-owned

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