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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition by Babette Bensoussan and Craig Fleisher (2002, Trade Paperback)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100130888524
ISBN-139780130888525
eBay Product ID (ePID)1998720
Product Key Features
Number of Pages480 Pages
LanguageEnglish
Publication NameStrategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Publication Year2002
SubjectIndustrial Management, Strategic Planning
TypeTextbook
AuthorBabette Bensoussan, Craig Fleisher
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height1.1 in
Item Weight32.6 Oz
Item Length9.9 in
Item Width8 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2002-023104
Dewey Edition21
IllustratedYes
Dewey Decimal658.4/7
Table Of ContentPART 1. ANALYSIS AND ITS RELATIONSHIP TO COMPETITIVE INTELLIGENCE AND STRATEGY. 1. The Strategy and CI Process. 2. Analysis and Its Pitfalls. 3. The FAROUT System. PART 2. THE TECHNIQUES OF STRATEGY AND COMPETITIVE ANALYSIS. Section 1. Strategic Analytical Techniques. 4. BCG Growth/Share Portfolio Matrix. 5. GE Business Screen Matrix. 6. Industry Analysis. 7. Strategic Group Analysis. 8. SWOT Analysis. 9. Value Chain Analysis. Section 2. Competitive and Customer Analysis Techniques. 10. Blindspot Analysis. 11. Competitor Analysis. 12. Customer Segmentation Analysis. 13. Customer Value Analysis. 14. Functional Capability and Resource Analysis. 15. Management Profiling. Section 3. Environmental Analysis Techniques. 16. Issue Analysis. 17. Macroenvironmental (STEEP) Analysis. 18. Scenario Analysis. 19. Stakeholder Analysis. Section 4. Evolutionary Analysis Techniques. 20. Experience Curve Analysis. 21. Growth Vector Analysis. 22. Patent Analysis. 23. Product Life Cycle Analysis. 24. S-Curve (Technology Life Cycle) Analysis. Section 5. Financial Analysis Techniques. 25. Financial Ratio and Statement Analysis. 26. Strategic Funds Programming. 27. Sustainable Growth Rate Analysis. Index.
SynopsisFor Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course., /*0-13-088852-4, 8885B-9, Fleisher, Craig S., Bensoussan, Babette, Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition*/" This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality." Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.", This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis., For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analysing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
LC Classification NumberHD38.7.F58 2002
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