Customer Loyalty Programmes and Clubs by Stephan A. Butscher (2016, Trade Paperback)

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; The retention marketing trend. Bibliography; Index; The author. It has a thorough bibliography, a good index, and is strongly bound.

About this product

Product Identifiers

PublisherTaylor & Francis Group
ISBN-101138248614
ISBN-139781138248618
eBay Product ID (ePID)20046531536

Product Key Features

Number of Pages222 Pages
LanguageEnglish
Publication NameCustomer Loyalty Programmes and Clubs
SubjectMarketing / General, Customer Relations, General
Publication Year2016
TypeTextbook
Subject AreaBusiness & Economics
AuthorStephan A. Butscher
FormatTrade Paperback

Dimensions

Item Height0.5 in
Item Weight13.7 oz.
Item Length9.8 in
Item Width7 in

Additional Product Features

Edition Number2
Intended AudienceScholarly & Professional

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