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Business Economics (Modular Texts In Business & Economics),Win ,.9780582276833 - Picture 1 of 1

Business Economics by Win Hornby, Bob Kelley, Bob Gammie (Paperback, 1996)

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Publisher: Longman ISBN 13: 9780582276833. Author: Win Hornby, Bob Gammie, Bob Kelley ISBN 10: 0582276837. Books will be free of page markings.

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This text contains approximately 80% text, 15% test and assessment material and 5% further reading sources. The text's interactive approach is designed to encourage students' interest whilst at the same time providing a flexible resource for lecturers. An accompanying instructor's manual is available, containing teaching ideas, further exercises and photocopiable overhead masters. This volume emphasizes practical business applications of economic theory, but at the same time it does not sacrifice economic rigour. It explains such concepts as the theory of the firm, production and game theory, topics which many students find difficult to understand. Each chapter includes sections outlining theory with activities designed to test student knowledge; case study examples; up-to-date statistical material; and data response and economic comprehension exercises.