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Selling and Sales Management, 11th Edition by Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster, David Jobber (Paperback, 2019)
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About this product
Product Information
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.Product Identifiers
PublisherPearson Education The Limited
ISBN-139781292205021
eBay Product ID (ePID)20046584134
Product Key Features
Number of Pages496 Pages
LanguageEnglish
Publication NameSelling and Sales Management, 11th Edition
Publication Year2019
SubjectMarketing
TypeTextbook
AuthorKenneth Le Meunier-Fitzhugh, Geoffrey Lancaster, David Jobber
FormatPaperback
Dimensions
Item Height244 mm
Item Weight800 g
Item Width188 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDavid Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster
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