Introducing the comprehensive Marketing textbook by Paul Baines, Sara Rosengren, Paolo Antonetti, and Chris Fill, published by Oxford University Press. This authoritative guide covers a variety of subjects in the field of marketing and business, including branding, market research, advertising, and more. With 776 pages, this paperback book is a valuable resource for anyone studying marketing or looking to improve their business skills. The book measures 266mm in height and 196mm in width, and weighs 1422g. The language used throughout the book is English, and it was published in 2019. Whether you're a student, entrepreneur, or simply interested in the world of marketing and business, this book is an excellent choice.