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Marketing Strategy by O. C. Ferrell, Michael Hartline and Bryan W. Hochstein (2021, Trade Paperback)
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The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.
- Buy it nowMarketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
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About this product
Product Identifiers
PublisherCengage Learning
ISBN-100357516303
ISBN-139780357516300
eBay Product ID (ePID)20046699276
Product Key Features
Number of Pages576 Pages
LanguageEnglish
Publication NameMarketing Strategy
SubjectMarketing / General, Commerce, General
Publication Year2021
FeaturesRevised
TypeTextbook
AuthorO. C. Ferrell, Michael Hartline, Bryan W. Hochstein
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height10.9 in
Item Weight42.4 oz.
Item Length0.9 in
Item Width8.4 in
Additional Product Features
Edition Number8
Intended AudienceCollege Audience
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