Advertising by William F. Arens and Michael F. Weigold (2020, Trade Paperback)

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"M: Advertising" is a textbook authored by William F. Arens and Michael F. Weigold, published by McGraw-Hill Higher Education in 2020. This trade paperback book is focused on the topic of advertising within the realm of business and economics, with a total of 458 pages filled with insights and illustrations related to commerce. The book covers various aspects of advertising in English language, making it a valuable resource for students and professionals looking to enhance their understanding of this field. This is a used book, please see photos and consider condition before purchase.

About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education
ISBN-101260381897
ISBN-139781260381894
eBay Product ID (ePID)20050090494

Product Key Features

Book TitleAdvertising
TopicCommerce
Publication Year2020
Number of PagesXiii, 458 Pages
LanguageEnglish
IllustratorYes
GenreBusiness & Economics
AuthorWilliam F. Arens, Michael F. Weigold
FormatTrade Paperback

Additional Product Features

LCCN2020-043345
Dewey Edition23/eng/20240105
Dewey Decimal659.1
LC Classification NumberHF5821.W385 2021

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