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Marketing Management : A Value-Creation Process by Alain Jolibert, Laurent Flores, Hans Mühlbacher and Pierre-Louis Dubois (2012, Trade Paperback)
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Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner.
- Buy it nowMarketing Management : A Value-Creation Process
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About this product
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-10023024095X
ISBN-139780230240957
eBay Product ID (ePID)200775047
Product Key Features
Number of Pages464 Pages
Publication NameMarketing Management : a Value-Creation Process
LanguageEnglish
Publication Year2012
SubjectMarketing / General
FeaturesRevised
TypeTextbook
Subject AreaBusiness & Economics
AuthorAlain Jolibert, Laurent Flores, Hans Mühlbacher, Pierre-Louis Dubois
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight36.9 oz.
Item Length10.9 in
Item Width8.4 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
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