A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury, Stephen Fenichell (Paperback, 2003)

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Author: Scott Bedbury, Stephen Fenichell. Type: Paperback. Format: Paperback. Condition: New. Item Height: 212mm. Item Length: 139mm. Item Width: 13mm. Item Weight: 215g.