Picture 1 of 1

Stock photo

BELL Customers As Partners: Building Relationships That Last (Hardback) - Picture 1 of 1

Customers As Partners : Building Relationships That Last by Chip R. Bell (1996, Hardcover)

Rarewaves Outlet (1442158)

98.3% positive Feedback

Price:

£20.58

Free postage

Estimated delivery Tue, 16 Sep - Thu, 18 Sep

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Author: BELL. Format: Hardback. Type: Hardback. Country/Region of Manufacture: US. Release Year: 1996. Release Date: 01/01/1996. Item Weight: 618g. Item Width: 23mm.

About this product

Product Information

Astute managers and entrepreneurs know that customer loyalty is a necessity for profitable businesses in the '90s and beyond. In "Customers as Partners", Chip Bell shows how long-term success depends on replacing superficial transaction-oriented approaches with the deeper commitment of partnership. Describing the quality that embody this deeper commitment, this book provides examples from the corporate world, small service businesses and personal experience. Illustrating each key principle with anecdotes and stories, Bell shows how all lasting business relationships are: grounded in an attitude of generosity; bolstered by a sense of trust; propelled by a joint purpose or shared vision; served by honesty; characterized by a sense of balance; and infused with an element of familiarity and ease. This book provides insights on how to keep the quality of these relationships central in every interaction. It offers a model of partnership where customers offer feedback, support your business by recommending you to others, and forgive mistakes because they feel a reciprocal long-term commitment.