Yoga, Inc. : A Journey Through the Big Business of Yoga by John Philp (2009, Uk-Trade Paper)

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Product Description : Once the province of gurus yoga is now practised by such mediastar personalities as Madonna and Sting Yoga paraphernalia is everywhere from malls to supermarkets and the number of practitioners is growing daily What prompted the change from spiritual to secularand who is cashing in Yoga Inc examines the trends now sweeping the industry from large McYoga chains to yoga tournaments to highprofile yogis like Bikram Choudhury Yoga Inc asks Can yoga survive with its good karma intact

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Product Identifiers

PublisherPenguin Canada
ISBN-100670068438
ISBN-139780670068432
eBay Product ID (ePID)201061434

Product Key Features

Book TitleYoga, Inc. : a Journey Through the Big Business of Yoga
Number of Pages256 Pages
LanguageEnglish
TopicGeneral, Yoga
Publication Year2009
GenreHealth & Fitness
AuthorJohn Philp
FormatUK-Trade Paper

Dimensions

Item Height0.4 in
Item Weight16.9 oz.
Item Length3.6 in
Item Width6.4 in

Additional Product Features

Intended AudienceTrade

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