Yoga, Inc. : A Journey Through the Big Business of Yoga by John Philp (2009, Uk-Trade Paper)

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Product Description : Yoga Inc: A Journey Through The Big Business Of Yoga Once the province of gurus yoga is now practised by such mediastar personalities as Madonna and Sting Yoga paraphernalia is everywhere from malls to supermarkets and the number of practitioners is growing daily What prompted the change from spiritual to secularand who is cashing in Yoga Inc examines the trends now sweeping the industry from large McYoga chains to yoga tournaments to highprofile yogis like Bikram Choudhury Yoga Inc asks Can yoga survive with its good karma intact ( it is an used product)