Picture 1 of 2

Stock photo

The Great American Blow-Up : Puffery in Advertising and Selling I - Picture 1 of 2

The Great American Blow-Up : Puffery in Advertising and Selling I - Picture 2 of 2

Great American Blow-Up : Puffery in Advertising and Selling by Ivan L. Preston (1996, Hardcover)

Better World Books (2775439)

98.8% positive Feedback

Price:

US $67.72

Approximately£50.32

+ $8.00 postage

Estimated delivery Fri, 22 Aug - Tue, 2 Sep

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Good

Book

About this product

Product Identifiers

PublisherUniversity of Wisconsin Press

ISBN-100299152502

ISBN-139780299152505

eBay Product ID (ePID)2014209

Product Key Features

TopicCommercial / General, Sales & Selling / General, Advertising & Promotion

Publication Year1996

Book TitleGreat American Blow-Up : Puffery in Advertising and Selling

Number of Pages252 Pages

LanguageEnglish

FeaturesRevised

GenreLaw, Business & Economics

AuthorIvan L. Preston

FormatHardcover

Additional Product Features

LCCN96-008273

Dewey Edition20

TitleLeadingThe

Dewey Decimal659.1

Edition DescriptionRevised edition

SynopsisHow does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.

LC Classification NumberHF5813.U6P68 1996