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Strategic Sports Event Management: Third edition by Guy Masterman (Paperback, 2014)

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item 1 Strategic Sports Event Management : Third Edition Paperback Guy M
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item 2 Strategic Sports Event Management : Third Edition Paperback Guy M
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item 3 Strategic Sports Event Management: Third edition by Masterman, Guy
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Product Information

The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415532792
eBay Product ID (ePID)
201438743

Product Key Features

Author
Guy Masterman
Publication Name
Strategic Sports Event Management: Third Edition
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
408 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
771g

Additional Product Features

Title_Author
Guy Masterman
Genre
Sports
Country/Region of Manufacture
United Kingdom

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Strategic Sports Event Management: Third edition by Guy Masterman (Paperback, 2014)

All listings for this product

item 1 Strategic Sports Event Management : Third Edition Paperback Guy M

item 2 Strategic Sports Event Management : Third Edition Paperback Guy M

item 3 Strategic Sports Event Management: Third edition by Masterman, Guy

item 4 Strategic Sports Event Management: Third edition

item 5 Strategic Sports Event Management by Guy Masterman (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland by Christopher R Browning (Paperback, 2001)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Save on Adult Learning & University

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KS1 English Targeted Practice Book Handwriting Year 1 Ideal For Catch Up And Le

BRAND NEW AQA GCSE Physics Student Book (AQA GCSE Science 3rd Edition).

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