Intended AudienceTrade
ReviewsWritten with a light touch and refreshing humor, this book provides a solid, authoritative starting point for anyone beginning to look at the world with a skeptical eye and a refresher for those further along that path." — Library Journal "The author's entertaining writing style and clear, precise explanations make the book a joy to read, and his choice of subjects is so wide-ranging that there is really something for everyone here." — Booklist, "The author's entertaining writing style and clear, precise explanations make the book a joy to read, and his choice of subjects is so wide-ranging that there is really something for everyone here." --Booklist, "The author's entertaining writing style and clear, precise explanations make the book a joy to read, and his choice of subjects is so wide-ranging that there is really something for everyone here." -- Booklist, "Written with a light touch and refreshing humor, this book provides a solid, authoritative starting point for anyone beginning to look at the world with a skeptical eye and a refresher for those further along that path." - Library Journal "The author's entertaining writing style and clear, precise explanations make the book a joy to read, and his choice of subjects is so wide-ranging that there is really something for everyone here." - Booklist, "Written with a light touch and refreshing humor, this book provides a solid, authoritative starting point for anyone beginning to look at the world with a skeptical eye and a refresher for those further along that path." -- Library Journal "The author's entertaining writing style and clear, precise explanations make the book a joy to read, and his choice of subjects is so wide-ranging that there is really something for everyone here." -- Booklist, "Takes its readers through the carnival of pseudoscience, the morass of half-truths, and, finally, the relatively safe road of reproducible scientific knowledge. This journey is made all the more enjoyable by Dr. Schwarcz's surgical use of words and his mastery of public writing ... [He] can always be counted on to write about the chemistry of the world in a way that is both entertaining and educational." -- Cracked Science
Table Of ContentIN THE BEGINNING Is That A Fact? Chance Favors the Prepared Mind The Chemistry Of Our World Is Too Complex To Be Simplified Callers Have Questions. WHITE It's In The Can! A Natural Conundrum Out Of The Mouths Of Babes Cats, Calamities, and Static Cling Chemistry In The Spotlight - for a Tragic Reason Just Ironing Things Out. Meat Production: A Smelly Business Reflecting On The History Of Mirrors Dry Ice - It's Sublime! The Cuddle Chemical Versus Personality Lighter, Brighter, Safer! Chemical Demonstrations Can Get Mighty Hot The Many Faces of Neoprene From Twitching Worms To Non-Browning Apples A Squeeze on Orange Juice Production Sleeping Gas - It's a Dream! The Electrifying Lectures Of Sir Humphry Davy The Ups and Downs of Antibiotics The Saga Of The Flaming Rocks Popping Off About Gluten-Free Rice Crispies Geyser Gets A Little Help From Chemistry Possums And Kiwis Beep. Beep. It's Moscow Calling! Be Glad They're Asking About Liquids And Gels Smashing Atoms to Smithereens Doctors Who Kill Justice Full of Beans Of Mice And Men And Apples And Oranges Imported Fruit May Harbor Terrorists The Mesmerizing Power of Belief GRAY Fishy Claims For Fish Oil Supplements Swallowing Blueberries, Apples, And Hype An Antidote To The Poisonous Tomato Legend Leeches Then And Now Crying Wolf What's For Dinner? Twinkies, M&Ms and Weight Loss The Rise, Fall, and Possible Rise of Tropical Oils Thinking About Coconut Oil Free Radicals Bad, Antioxidants Good: Is That So? A Health And Education Act? Really? Apple Picking Of Data Leaves A Bad Taste Deer Antlers Could Have Athletes Skating On Thin Ice The Questionable Wizardry of Dr. Oz Breatharians And Nutritarians Pink Slime - Jamie Oliver Chooses The Wrong Bone To Pick Quackery Can Tarnish Silver's Medical Luster Celebrities And Cerebral Claptrap Rhinoceros Horn is Useful - For Its Original Owner Salt Therapy The Funny Business Of Selling Water The Skinny On The HCG Weight Loss Scheme Buckyballs Roll Into The Pit Of Folly Scientists Smell A Rat In French GMO Rat Study BLACK Yikes! I'm Infested! Full Of It Poking Into The Puke Weed Doctor Vinegar Claims Leave A Sweet And Sour Taste Diagnosing Pathological Science Mountebanks Double Helix Water Fakes, Phonies, and Imposters The Trouble With Homeopathy Seeing is Believing A Look At Braco The Gazer IN THE END Our Posthumous Footprint
SynopsisDr. Joe Schwarcz takes on the quacks and doles out the facts in this eye-opening look at the science around us Eat this and live to 100. Don't, and die. Today, hyperboles dominate the media, which makes parsing science from fiction an arduous task when deciding what to eat, what chemicals to avoid, and what's best for the environment. In Is That a Fact?, bestselling author Dr. Joe Schwarcz carefully navigates the storm of misinformation to help us separate fact from folly and shrewdness from foolishness. Are GMOs really harmful? Or could they help developing countries? Which "miracle weight loss foods" gained popularity through exuberant data dredging? Is BPA dangerous or just a victim of unforgiving media hype? Is organic better? Dr. Joe questions the reliability and motives of "experts" in this easy-to-understand yet critical look at what's fact and what's plain nonsense., Eat this and live to be a hundred. Don't, and you'll die next month. Today, hyperbole dominates the media, which makes separating science from fiction an arduous task when deciding what to eat, what chemicals to avoid and what's best for the environment. In Is That a Fact?, bestselling author Dr Joe Schwarcz carefully navigates through the storm of misinformation to help us separate fact from folly and shrewdness from foolishness., "Eat this and live to 100. Don't, and die." Today, hyperboles dominate the media, which makes parsing science from fiction an arduous task when deciding what to eat, what chemicals to avoid, and what's best for the environment. In "Is That a Fact?," bestselling author Dr. Joe Schwarcz carefully navigates through the storm of misinformation to help us separate fact from folly and shrewdness from foolishness. Are GMOs really harmful? Or could they help developing countries? Which "miracle weight-loss foods" gained popularity through exuberant data dredging? Is BPA dangerous or just a victim of unforgiving media hype? Is organic better? Dr. Joe questions the reliability and motives of "experts" in this lighthearted but critical look at what's fact and what's plain nonsense., The bestselling "quackbuster" and "tireless tub-thumper against pseudoscience" fishes for the facts in a flood of misinformation ( Maclean's ) "Written with a light touch and refreshing humor, this book provides a solid, authoritative starting point for anyone beginning to look at the world with a skeptical eye and a refresher for those further along that path." -- Library Journal "The author's entertaining writing style and clear, precise explanations make the book a joy to read." -- Booklist Eat this and live to 100. Don't, and die. Today, hyperboles dominate the media, which makes parsing science from fiction an arduous task when deciding what to eat, what chemicals to avoid, and what's best for the environment. In Is That a Fact? , bestselling author Dr. Joe Schwarcz carefully navigates through the storm of misinformation to help us separate fact from folly and shrewdness from foolishness. Are GMOs really harmful? Or could they help developing countries? Which "miracle weight-loss foods" gained popularity through exuberant data dredging? Is BPA dangerous or just a victim of unforgiving media hype? Is organic better? Schwarcz questions the reliability and motives of "experts" in this easy-to-understand yet critical look at what's fact and what's plain nonsense.