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Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer (2014, Trade Paperback)

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About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-100071841156

ISBN-139780071841153

eBay Product ID (ePID)201718060

Product Key Features

Edition2

Book TitleTao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Number of Pages224 Pages

LanguageEnglish

TopicWeb / Social Media, E-Commerce / Internet Marketing, General

Publication Year2014

GenreComputers, Business & Economics

AuthorMark Schäfer

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight9.5 Oz

Item Length7.9 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

LCCN2014-018969

TitleLeadingThe

Dewey Edition23

Dewey Decimal658.872

Edition DescriptionRevised edition,Expanded,New Edition

SynopsisThe Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following-- The Tao of Twitter, The top-selling Twitter guide updated to help marketers and individuals take advantage of all the latest Twitter functionality introduced over the past two years The Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable marketing, branding, and personal benefits from this powerful social media platform. Readers get hundreds of tips, examples, and easy-to-follow instructions for increasing influence, getting new followers, and boosting overall profitability. Twitter is the #2 social media platform, and it is increasing in numbers and influence With its $18 billion IPO, Twitter will focus on monetizing its business model, which will mean increasing business interest in Twitter Schaefer is in the top 1% of Twitter's "top influencers," with more than 76,000 followers; his blog www.businessesGROW.com is one of the AdAge Top 100 blogs in the world Updated material includes new statistics relevant to Twitter marketers, case studies, and important new platform configurations and functionality

LC Classification NumberHF5415.1265.S325