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Getting Your Specialty Food Product onto Store Shelves : The Ultimate Wholesale How-To Guide for Artisan Food Companies by Jennifer Lewis (2014, Trade Paperback)
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ISBN : 9780692213285.
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About this product
Product Identifiers
PublisherRabbit Ranch Publishing
ISBN-100692213287
ISBN-139780692213285
eBay Product ID (ePID)202397921
Product Key Features
Book TitleGetting Your Specialty Food Product onto Store Shelves : The Ultimate Wholesale How-To Guide for Artisan Food Companies
Number of Pages164 Pages
LanguageEnglish
Publication Year2014
TopicSmall Business
GenreBusiness & Economics
AuthorJennifer Lewis
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight15.2 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Intended AudienceTrade
SynopsisMany small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them, Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: - Understanding the wholesale industry and the roles that brokers and distributors play - Pricing products appropriately so that you can grow and make money - In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality - How and why you should support your retailers to ensure you stay on the shelf - Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements - Definitions and explanations of common wholesale and promotional terminology - Creating sales sheets that help your product sell-and samples to help guide you - The role trade shows play and how to make the most of them
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