Stock photo
Stock photo
Business-To-Business Marketing by Ross Brennan, Raymond McDowell and Louise Canning (2014, Trade Paperback)
PassCert4Sure (9163)
92.8% positive Feedback
Price:
US $102.90
Approximately£76.01
+ $25.00 postage
Returns:
Condition:
- Buy it nowBusiness-to-Business Marketing
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherSAGE Publications, The Limited
ISBN-101446273733
ISBN-139781446273739
eBay Product ID (ePID)203503528
Product Key Features
Number of Pages408 Pages
Publication NameBusiness-To-Business Marketing
LanguageEnglish
Publication Year2014
SubjectMarketing / General, Marketing / Industrial
TypeTextbook
AuthorRoss Brennan, Raymond McDowell, Louise Canning
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight26.1 Oz
Item Length9.1 in
Item Width7.3 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
Reviews'The advantage of the approach taken by this textbook is that it manages to convey both the typical North American view of b2b marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of b2b marketing as being focused on the management of relationships between companies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing.'
Dewey Edition23
IllustratedYes
Dewey Decimal658.804
Table Of ContentPART I: Fundamentals of Business-to-Business MarketingChapter 1: Business-to-Business Markets and MarketingChapter 2: Buyer BehaviourChapter 3: Inter-Firm Relationships and NetworksPART II: Business-to-Business Marketing Analysis and StrategyChapter 4: Responsible Business-to-Business StrategyChapter 5: Researching Business-to-Business MarketsChapter 6: Business Market SegmentationPART III: Communicating and Interacting with CustomersChapter 7: Market CommunicationChapter 8: Relationship CommunicationChapter 9: Relationship Portfolios and Key Account ManagementPART IV: Managing Marketing ProcessesChapter 10: Managing Product OfferingsChapter 11: Routes to MarketChapter 12: Price-setting in Business-to-Business Markets
Synopsis'This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School, This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the 'B2B Snapshots' New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter.The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing., This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the 'B2B Snapshots' New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing., This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the 'B2B Snapshots' New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.
LC Classification NumberHF5415.1263
All listings for this product
Be the first to write a review
