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Understanding Business by William G. Nickels, Susan McHugh and James McHugh (2015, Hardcover)
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HARDCOVER BOOK, NO CD, NO ACCESS CODE.
- Buy it nowUnderstanding Business 11/e Hardcover by Nickels 3/16/22
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100078023165
ISBN-139780078023163
eBay Product ID (ePID)204224842
Product Key Features
Number of Pages800 Pages
Publication NameUnderstanding Business
LanguageEnglish
SubjectIndustrial Management, General
Publication Year2015
TypeTextbook
AuthorWilliam G. Nickels, Susan Mchugh, James Mchugh
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight59.3 Oz
Item Length11.2 in
Item Width9 in
Additional Product Features
Edition Number11
Intended AudienceCollege Audience
LCCN2014-030245
Dewey Edition23
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Freshman
Dewey Decimal650
Table Of ContentPart 1: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2 Understanding Economics and How It Affects Business Chapter 3 Doing Business in Global Markets Chapter 4 Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small Business Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3: Business Management: Empowering Employees to Satisfy Customers Chapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's Challenges Chapter 9 Production and Operations Management Chapter 10 Motivating Employees Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee-Management Issues Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6: Managing Financial Resources Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus Chapters Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances
SynopsisUnderstanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance -- Understanding Business puts students at the center. It's the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching --The authors are dedicated to supporting your teaching and your student's learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the market that carefully reviews each and every resource to ensure cohesion. Accessible to All --This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What's more, it earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business., Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance -- Understanding Business puts students at the center. It's the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect(R) Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching --The authors are dedicated to supporting your teaching and your student's learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the market that carefully reviews each and every resource to ensure cohesion. Accessible to All --This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What's more, it earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.
LC Classification NumberHD31.N4897 2016
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- 17 Sep, 2019
Good price for a used school book.
Needed this book for class glad it came so fast!!Verified purchase: YesCondition: Pre-owned
- 11 Feb, 2020
Good product
Almost brand new book.Verified purchase: YesCondition: Pre-owned
- 29 Sep, 2017
Excellent
Perfect communication, book was worth it, it was practically new and I got it very fast. I'm very satisfiedVerified purchase: YesCondition: Pre-owned
- 29 Sep, 2017
Great Product
I was a bit nervous about ordering an international edition but I decided to go for it. The only difference is the title pageVerified purchase: YesCondition: Pre-owned
- 02 Feb, 2018
A+
Verified purchase: YesCondition: Pre-owned
- 14 May, 2019
only if you don't need access code🙂
Great book just what I neededVerified purchase: YesCondition: Pre-owned
- 06 Sep, 2016
Great purchase
Save me a bunch of money. No problem accessing the bock, works fine.Verified purchase: YesCondition: New
- 11 Jul, 2018
Informative
Informative, covers varietyVerified purchase: YesCondition: Pre-owned
