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Whatever Happened to Madison Avenue? : Advertising in the '90s by Martin Mayer (1991, Hardcover)
Better World Books (2756633)
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About this product
Product Identifiers
PublisherLittle Brown & Company
ISBN-100316551546
ISBN-139780316551540
eBay Product ID (ePID)2053975
Product Key Features
Book TitleWhatever Happened to Madison Avenue? : Advertising in the '90s
TopicAdvertising & Promotion
Publication Year1991
LanguageEnglish
GenreBusiness & Economics
AuthorMartin Mayer
FormatHardcover
Additional Product Features
LCCN90-024150
Dewey Edition20
Dewey Decimal659.1/0973
SynopsisFrom the author of Madison Avenue, USA, this is an analysis of the health and prospects of the advertising industry.
LC Classification NumberHF5813.U6M32 1991
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