Estimated by Wed, 10 Sep - Mon, 6 OctEstimated delivery Wed, 10 Sep - Mon, 6 Oct
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Traces the career of Schwinn, from its uncontested predominance over the bicycle market of the 1950s to its failure to cope with the mountain bike fad of the 1980s, to its ultimate descent into bankruptcy and corporate takeover. Tour.
Great story and information, if you're an old Schwinn junky. Wouldn't pay over $50 bucks to read it
Crazy prices for a book that has been out of print for a few years
Wish my brother hadn't lost my previous copy
As a long time bicycle dealer, I've lived through a lot of what's covered in the book. It's a great documentary on what once was a company a the top, spiraling to the bottom.