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Digital Business and E-Commerce Management by Dave Chaffey (Paperback, 2014)
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About this product
Product Information
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273786542
eBay Product ID (ePID)207562011
Product Key Features
Publication NameDigital Business and E-Commerce Management
SubjectMarketing, Business
Publication Year2014
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorDave Chaffey
Number of Pages712 Pages
Dimensions
Item Height266 mm
Item Weight1316 g
Item Width198 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDave Chaffey
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