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Digital Business and e-Commerce Management by Dave Chaffey (2014, Trade Paperback)

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This textbook, titled "Digital Business and E-Commerce Management" by author Dave Chaffey, is a valuable resource for those interested in the fields of marketing and business. With over 700 pages, this paperback book published by Pearson Education The Limited in 2014 covers a wide range of topics surrounding digital business and e-commerce management. The book is written in English and measures 266mm in height and 198mm in width. It weighs 1316g and contains information on digital marketing, e-business models, and social media strategies, among other topics. This textbook is suitable for those studying at a university level or for individuals seeking to expand their knowledge in the field of digital business and e-commerce management.

About this product

Product Identifiers

PublisherPearson Education, The Limited

ISBN-100273786547

ISBN-139780273786542

eBay Product ID (ePID)207562011

Product Key Features

Edition6

Book TitleDigital Business and E-Commerce Management

Number of Pages712 Pages

LanguageEnglish

TopicE-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2014

FeaturesNew Edition

IllustratorYes

GenreComputers, Business & Economics

TypeTextbook

AuthorDave Chaffey

FormatTrade Paperback