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Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Alex Lavery, Ana Andjelic, Ben Cooper (Paperback, 2014)

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Hacker, Maker, Teacher, Thief: Advertising's Next Generation Author: Ben Cooper Alex Lavery. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation. Book Format: Paperback.

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- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.