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Well-Designed: How to Use Empathy to Create Products People Love by Jon Kolko (Hardcover, 2014)

The Nile UK Shop (45828)

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Price:

£21.00

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Estimated delivery Fri, 13 Jun - Fri, 20 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

"Top 11 Books to Watch for Q4.". -- 250 Words (250words. com) A "Best Book of the year" pick.". worthy reading for anyone looking to launch a new product or tweak an existing one.". --the marketing is a done deal.

About this product

Product Information

Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement.