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Handbuch Couponing by Wolfgang Hartmann (2014, Trade Paperback)
BOOKS etc. (564654)
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ISBN-13: 9783663015604, 978-3663015604. Selten hat ein neues Tool im Marketing so sehr die Gemter bewegt. Den hohen Erwar tungen stehen Befrchtungen auf der anderen Seite entgegen. Vor allem dann, wenn das Dialog-Potenzial genutzt wird, das ber Dialog-Coupons zur Ver fgung steht.
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About this product
Product Identifiers
PublisherBetriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-103663015602
ISBN-139783663015604
eBay Product ID (ePID)209399064
Product Key Features
Number of PagesXvii, 810 Pages
Publication NameHandbuch Couponing
LanguageGerman
SubjectMarketing / General
Publication Year2014
TypeTextbook
AuthorWolfgang Hartmann
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Weight49.7 oz.
Item Length9.6 in
Item Width6.7 in
Additional Product Features
Intended AudienceScholarly & Professional
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