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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee A. Mauborgne, W. Chan Kim (Hardcover, 2015)

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A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Product Identifiers

PublisherHarvard Business School Publishing
ISBN-139781625274496
eBay Product ID (ePID)209417487

Product Key Features

Number of Pages320 Pages
Publication NameBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
LanguageEnglish
SubjectBusiness
Publication Year2015
TypeTextbook
AuthorRenee A. Mauborgne, W. Chan Kim
FormatHardcover

Dimensions

Item Height234 mm
Item Weight538 g
Item Width155 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorRenee A. Mauborgne, W. Chan Kim

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  • by vale-cret
    15 Dec, 2018

    5 stars

    Great book for learning about entrepreneurship

    Verified purchase: YesCondition: New

  • by shawarmaxpat
    15 Nov, 2016

    Great read

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