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Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne (2015, Hardcover)

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About this product

Product Identifiers

PublisherHarvard Business Review Press
ISBN-101625274491
ISBN-139781625274496
eBay Product ID (ePID)209417487

Product Key Features

Book TitleBlue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages320 Pages
LanguageEnglish
Publication Year2015
TopicMarketing / Industrial, Industries / General, General, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorW. Chan Kim, Renée A. Mauborgne
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight19 oz.
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade

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  • by vale-cret
    15 Dec, 2018

    5 stars

    Great book for learning about entrepreneurship

    Verified purchase: YesCondition: New

  • by shawarmaxpat
    15 Nov, 2016

    Great read

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