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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee A. Mauborgne, W. Chan Kim (Hardcover, 2015)

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Discover the secrets of creating an uncontested market space and making your competition irrelevant with Blue Ocean Strategy, Expanded Edition. This textbook, written by Renee A. Mauborgne and W. Chan Kim, is a must-have for any business owner looking to revolutionize their industry. Published by Harvard Business School Publishing in 2015. The book falls under the genre of Business and Economics and is perfect for adult learning and university students. Don't miss the opportunity to learn from the experts and take your business to the next level!

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A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Product Identifiers

Publisher
Harvard Business School Publishing
ISBN-13
9781625274496
eBay Product ID (ePID)
209417487

Product Key Features

Author
Renee A. Mauborgne, W. Chan Kim
Publication Name
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
234mm
Item Width
155mm
Item Weight
538g

Additional Product Features

Title_Author
Renee A. Mauborgne, W. Chan Kim
Country/Region of Manufacture
United States

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5 out of 5 stars
by vale-cret15 Dec, 2018
5 stars
Great book for learning about entrepreneurship
Verified purchase: Yes | Condition: New
5 out of 5 stars
by shawarmaxpat15 Nov, 2016
Great read
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee A. Mauborgne, W. Chan Kim (Hardcover, 2015)

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5 stars

Great read

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