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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee A. Mauborgne, W. Chan Kim (Hardcover, 2015)
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This is a brand new textbook titled "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant". It was published in 2015 by Harvard Business School Publishing and has 320 pages. The book is a hardcover format with a dimension of 234mm in height and 155mm in width. The book is written by Renee A. Mauborgne and W. Chan Kim, and it is written in English. It falls under the category of Business and is suitable for adult learning and university education. With this book, you will learn about creating new markets and making the competition irrelevant.
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Product Information
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.Product Identifiers
PublisherHarvard Business School Publishing
ISBN-139781625274496
eBay Product ID (ePID)209417487
Product Key Features
Number of Pages320 Pages
Publication NameBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
LanguageEnglish
SubjectBusiness
Publication Year2015
TypeTextbook
AuthorRenee A. Mauborgne, W. Chan Kim
FormatHardcover
Dimensions
Item Height234 mm
Item Weight538 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRenee A. Mauborgne, W. Chan Kim
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Ratings and reviews
Most relevant reviews
- 15 Dec, 2018
5 stars
Great book for learning about entrepreneurshipVerified purchase: YesCondition: New
- 15 Nov, 2016
Great read
Verified purchase: YesCondition: New
