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Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne (2015, Hardcover)

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W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research.

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Product Identifiers

PublisherHarvard Business Review Press
ISBN-101625274491
ISBN-139781625274496
eBay Product ID (ePID)209417487

Product Key Features

Book TitleBlue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages320 Pages
LanguageEnglish
Publication Year2015
TopicMarketing / Industrial, Industries / General, General, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorW. Chan Kim, Renée A. Mauborgne
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight19 oz.
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade

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Blue Ocean Strategy, Expanded Edition,W Chan Kim, Renee Mauborgne
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