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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee A. Mauborgne, W. Chan Kim (Hardcover, 2015)
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BLUE OCEAN STRATEGY EXPANDED EDITION provides a systematic approach to creating uncontested market space and making the competition irrelevant. It presents tools and frameworks for strategizing innovation and value creation, empowering organizations to break free from the conventional boundaries of competition. .
- Buy it nowBLUE OCEAN STRATEGY EXPANDED EDITION By W. Chan Kim (Hardback) (9781625274496)
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A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.Product Identifiers
PublisherHarvard Business School Publishing
ISBN-139781625274496
eBay Product ID (ePID)209417487
Product Key Features
Publication NameBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
SubjectBusiness
Publication Year2015
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorRenee A. Mauborgne, W. Chan Kim
Number of Pages320 Pages
Dimensions
Item Height234 mm
Item Weight538 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRenee A. Mauborgne, W. Chan Kim
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- 15 Dec, 2018
5 stars
Great book for learning about entrepreneurshipVerified purchase: YesCondition: New
- 15 Nov, 2016
Great read
Verified purchase: YesCondition: New
