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The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy, John List (Paperback, 2015)
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£9.77
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30 days return. Buyer pays for return postage.
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Two leading behavioural economists use original research to explore the truth about the hidden motives underlying our behaviour, and how incentives can be used to change the ways in which we act. Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.
