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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate by George Lakoff (Paperback, 2014)

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Author : George Lakoff. The All New Don't Think of an Elephant! Weight : 0.25 kg. Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear.

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Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the father of framing by The New York Times, Lakoff explains how framing is about ideas - ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The revised edition picks up where the original book left off - delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. The ALL NEW Don't Think of an Elephant! will make you reconsider everything you think you know about framing: Do you think facts alone can win a debate? Do you know what makes a Tea Party follower tick? Do you understand how to communicate on key issues that can improve people's lives? Whether you answer yes or no, the insights in The ALL NEW Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

Product Identifiers

PublisherChelsea Green Pharmacy Publishing Co

ISBN-139781603585941

eBay Product ID (ePID)209528268

Product Key Features

Number of Pages192 Pages

Publication NameThe All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

LanguageEnglish

SubjectGovernment, Politics

Publication Year2014

TypeStudy Guide

Subject AreaArtificial Intelligence, Religious Sociology, Political Science

AuthorGeorge Lakoff

FormatPaperback

Dimensions

Item Height229 mm

Item Weight249 g

Item Width153 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorGeorge Lakoff

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by cair_27
10 Feb, 2019
changes your perspective not for conservatives!
Ken
Verified purchase: YesCondition: New
by blue_milk
01 Aug, 2016
Concise and very informative
Would recommend this book to anyone who is even mildly interested in politics. The book is written by a scientist and reads like that - succinct and to the point.
Verified purchase: YesCondition: New
by crimson_oceans
02 Sep, 2024
Full of highlighter, which is really dis...
Full of highlighter, which is really distracting when you’re trying to read it
Verified purchase: YesCondition: Pre-owned