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Hooked: How to Build Habit-Forming Products by Nir Eyal (Hardback, 2015)
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- Buy it nowHooked: How to Build Habit Forming Products Paperback
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About this product
Product Information
Build products that create habits - and get your customers hooked Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780241184837
eBay Product ID (ePID)209568483
Product Key Features
Book TitleHooked: How to Build Habit-Forming Products
AuthorNir Eyal
FormatHardcover
LanguageEnglish
TopicTechnology
Publication Year2015
TypeTextbook
Number of Pages256 Pages
Dimensions
Item Height204mm
Item Width138mm
Item Weight337g
Additional Product Features
Title_AuthorNir Eyal
Topic AreaDevelopmental Psychology
Country/Region of ManufactureUnited Kingdom
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Most relevant reviews
- 16 Aug, 2017
How habits are created
A good model to understand the creation of habits. Your habits of course have created your past life and will determine your future. Changing your bad habits for more beneficial ones changes your life. A good model.Verified purchase: YesCondition: New
- 30 Nov, 2024
Good quality book...
Good quality bookVerified purchase: YesCondition: New
- 06 Jun, 2024
Great read
Great readVerified purchase: YesCondition: Pre-owned
- 07 Feb, 2021
Thankyou
Definitely greatVerified purchase: YesCondition: Pre-owned
