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Arch G. Woodsid Field Guide to Case Study Research in Bus (Hardback) (US IMPORT) - Picture 1 of 1

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing by Arch G. Woodside (Hardcover, 2014)

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Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. Author: Arch G. Woodside. Format: Hardback.